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Channel: Deborah C. Scaringi – Massachusetts Lawyers Weekly
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Plan for success with an off-site meeting

We all know the routine. The conference room is booked and the attendees have been invited. They arrive armed with coffee cup in one hand and BlackBerry in the other, their minds on other things. Let’s...

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Budget ‘must-haves’ for business development

Seller’s Market offers practitioners information about marketing their skills and services as attorneys. A dedicated budget for business development is the most important component of an active,...

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Make your firm’s website stand out with quality content

Long gone are the days when merely having a firm website was enough to show you were in the game. Law firm websites have become increasingly sophisticated tools for differentiating the experience and...

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5 starter tips for lawyer blogs

Savvy lawyers understand they must market their services to stay top-of-mind in the competitive race for developing new business and maintaining fruitful relationships. Comprehensive marketing plans...

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Create content once, multiply visibility by 5

Developing informative, rich content is a solid approach to positioning yourself as a thought leader in your field. Successfully sharing your compelling content is the critical next step necessary for...

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4 tips on rethinking cross-selling

Business flows into law firms through any number of channels, and there is a myriad of ways to market legal services. Unfortunately, one of the most accessible methods of business development...

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